As the 2014-2015 winter set in, ordinary Ukrainians began to wonder how to heat themselves. The Ukrainian economy had taken a shelling as the value of the currency dropped heavily since the beginning of the political crisis after Euromaidan. At the same time, as a result of the cutting of state subsidies as well as tensions with Russia at a boiling point, gas prices had risen more than double during 2014. With most Ukrainians already living paycheck to paycheck, and their real wages decreasing by 34% over the same period, a serious catastrophe stood in front of them.